In 1994 USM were invited by The Trustees of The Borough Market to devise a masterplan for turning the market around. This was a dying wholesale fruit & vegetable market impacted by the building of the Jubilee Line. We suggested widening the uses, using the estate as a whole to create a new and thriving location which would be carefully managed to maintain the existing wholesale operations. We suggested having a retail market, on the niche food lines and starting in locations where impact can best be made.
| Project dates | 1994 |
| Client | The Trustees of The Borough Market |
| Brief | Providing a new approach to the wholesale market |
| Partnerships | The Trustees of The Borough Market |
| Results | Our work helped Borough Market win significant regeneration funds under the title “London’s Larder”. The project rapidly moved to become one of the country’s best known food retail markets, redefining the nature of such places. The idea to start using the edge areas of the estate was taken up very successfully to create restaurants, cafes and food shops. The place continues to thrive |
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